Drinkable Print

Beer design is typically the holy grail of the apparel world, but it is also an incredibly crowded marketplace. Our goal was to create something that felt unmistakably different within the space, building the artwork around an actual beer texture. Most beer apparel especially in the craft space relies on a very illustrative and heritage-style label artwork. We went the opposite route. We wanted every bubble to feel so real that the finished apparel could literally make someone thirsty for a beer.