A beer identity inspired by the era when Havana was promoted as an easy tropical escape.
Havana Day Trip Lager label study
The Name
During Prohibition, Havana became a celebrated destination for American travelers drawn to legal drinks, nightlife and music. Day Trip turns that history into a casual invitation, a cold lager that feels like a quick escape.
The Visual System
Vintage travel posters and mid century beer packaging shaped the look. Colonial architecture, tropical color, a parrot and a classic car give the identity the feeling of a souvenir brought home from Havana.
