Portside Fitness: Anchor & Shield
Ten years is a long time to keep showing up. Portside Fitness marked a decade of community with a shirt that looks as solid as the gym itself.
Overview
Printed on a black tee, the circular badge design centers a bold blue shield with a nautical anchor — a nod to the gym's name and coastal identity. Bold white condensed type arcs "Portside Fitness" around the top with "10 Yrs Strong" anchoring the bottom, flanked by the founding and milestone years. The all-caps wide-tracking type gives it a varsity feel with a modern edge. A full front chest print was the right call for a design this detailed and celebratory.
Results
Gym shirts like this are built to last longer than a season. The anchor motif and shield shape make it feel earned rather than handed out, which is exactly what a 10 year shirt should feel like. Members will wear this one long after the anniversary is over.
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