What Is The UNITEE Design Lab?

The UNITEE Design Lab is our creative playground for custom gym apparel. Think of it like concept cars for gym shirts. We experiment with trends, test bold artwork directions, and build fresh Murph designs, competition shirt ideas, event tees, fundraiser shirts, and member apparel concepts before most shops even know what is starting to move.

Every concept is funded by UNITEE. That means there are no budget guardrails, no committee delays, and no extra design cost passed to your gym. You get a constantly evolving library of custom fitness apparel ideas without it costing you time, money, or creative energy.

How Does The Design Lab Help Gym Owners?

Most gyms do not have time to dream up a brand new shirt idea every season. You are running classes, planning events, managing members, and trying to keep the business moving. The Design Lab gives you a shortcut. Instead of starting with a blank page, you can start with proven visual ideas made specifically for gyms, CrossFit affiliates, fitness studios, Murph events, competitions, fundraisers, and member drops.

We have been helping gyms with custom shirts since 2012, so these designs are not random art experiments. They are built around what gym members actually want to wear.

The Part No One Talks About

Fresh art takes time. It takes research, testing, revisions, and a willingness to create ideas that may never get printed. We absorb that cost because better ideas make better shirts. So while your ideas are always welcome, they are not required, they are not an added cost, and they do not have to become another task on your plate.