Pete's: Pink Circle

Some gyms wear their heart on their sleeve. Pete's went ahead and put it on the whole shirt.

Overview

Printed on a dark charcoal tee, the front features a bold circle badge graphic with a retro script wordmark and "Est. '68" detail in pink and white. The design leans into a classic diner or soda shop era, warm and familiar. The pink ribbon printed on the upper back keeps the cause front and center without competing with the main graphic. The charcoal base lets the pink pop without screaming.

Results

This is a gym shirt built to do two things: show community pride and raise awareness for breast cancer. The retro badge logo gives it real staying power so people actually want to wear it outside the gym. The ribbon on the back ties the whole thing together without being heavy handed. Gym shirts and crossfit shirts that stand for something tend to stick around a lot longer than ones that don't.