Krewe Fitness: Rainbow Halftone

Krewe Fitness wanted a pride shirt that actually felt like one. This is it.

Overview

Full front printed on a white tee. A halftone dot fade pulls the full pride rainbow across the chest in a soft, glowing block. The Krewe Fitness wordmark and crown logo sit centered in white. Clean, bold, and intentional. White was the right base to keep every color in the spectrum bright rather than washed out.

Results

Pride shirts work best when they feel genuine rather than obligatory. The halftone treatment gives this one a distinct look that stands apart from a standard rainbow print. Members get something worth wearing well past Pride Month. The gym name travels with it every time they do.