CrossFit Amite: Challenges Defeated

Clean wordmark, sky blue tee, five-word tagline. CrossFit Amite made their everyday shirt and got the messaging exactly right.

Overview

Printed in white on a slate blue tee, the design pairs a smaller "CrossFit" in a barbell-accented frame with a larger bold "AMITE" and "Where Challenges Are Defeated" as a small subtitle beneath. The barbell rule lines above and below the wordmark are a subtle design detail that ties the gym's identity to the sport without being heavy-handed about it. Front center placement keeps it clean and confident.

Results

The tagline is the quiet star of this shirt. It is direct, it means something, and it fits on one line without trying to explain itself. The slate blue base makes it wearable every day of the week and the clean layout means it ages well. This is the CrossFit Amite shirt members will still be wearing in five years.