Krewe Fitness: Crown & Colors

Mardi Gras only comes once a year, and Krewe Fitness showed up dressed for it.

Overview

The design is printed on a black tee using outline style lettering in green and purple with a gold crown icon sitting above the "W" in Krewe. The color palette is pure Mardi Gras: purple, gold, and green have represented the celebration for over a century. The outline treatment keeps the look sharp and modern without feeling costumey. A full front chest placement puts the gym name front and center exactly where it belongs.

Results

This shirt gives Krewe Fitness members something to wear that ties their gym identity directly to the biggest cultural moment in their city. The bold colors pop hard against the black fabric. It works as a gym shirt and a Mardi Gras shirt at the same time, which means people will actually wear it beyond just one day.