Ragin Fitness Co: Drip Web

Halloween is one day a year. Ragin Fitness Co. made sure their gym shirts would haunt people for longer than that.

Overview

Orange and gray ink on a black tee. The front carries the Ragin Fitness Co logo inside a bold bordered box with a drip treatment along the bottom. On the back, a spiderweb graphic frames the phrase "Work Hard Stay Kind" with a small illustrated spider dangling below. Both placements are centered and kept tight so nothing competes with the Halloween atmosphere the color palette already sets up.

Results

These gym shirts are built to get worn outside the gym. The orange and black colorway reads Halloween without spelling it out, and the back graphic gives members something to talk about. Crossfit shirts and gym shirts that look this intentional tend to leave the gym bag and end up in regular rotation. That's the goal with a design like this.