White Horse Icon Crop Tank

This piece focused on a bold icon with a clean fit.

Overview

We used a white crop tank with a high neck cut. The front featured a large black horse head icon. The design was centered and scaled for a cropped silhouette. The simple one color print kept it sharp and easy to read. The minimal style made the logo the focus.

Results

The clean look made it easy to wear anywhere. Members liked the bold icon and simple style. It worked well for workouts and casual wear. The design helped expand the women’s line.