Crossfit Identity: Coach Tee
CR. T. IDEN. ESTD. 2012. Five pieces that build the gym's name and year. COACH sits below to close it out.
Overview
We printed a six line stack on the center chest of a dark tee. The white lettering reads "CR" then "T" then "IDEN" then "ESTD" then "2012" then "COACH" at the bottom. The broken pieces of "CROSSFIT" and "IDENTITY" come together when you read the whole shirt.
Results
The final shirt rewards a second look. Members piece the letters together and see the full picture. Coaches wear the puzzle and the answer. It is clever, clean, and built for the box.