CrossFit Midlo: Coach Tee
CFM. CrossFit. MIDLO. COACH. Four lines that stack the abbreviation, the full brand, the short name, and the role.
Overview
We printed a four line stack on the center chest of a dark tee. The white lettering reads "CFM" then "CrossFit" then "MIDLO" then "COACH" with the short name "MIDLO" sized largest. We let the nickname stand out because that is what members actually say.
Results
The final shirt gives coaches a uniform with layers. Members see MIDLO big and know the spot. The abbreviation and full brand fill in the rest. It is stacked, clean, and built for the box.