Charley G's: Est 1985 Lafayette Tee
Since 1985 this spot has been serving Lafayette. They put the established date on the shirt because when you've been around this long it's worth showing off.
Overview
We placed Est 1985 bold with Lafayette locked in for a clean legacy driven restaurant look. The tee was chosen for its comfortable fit and local landmark energy. Centered chest placement keeps the date and city front and center.
Results
The stacked layout gives the shirt a been here forever feel. Staff get a piece that says Charley G's is a Lafayette institution and the proof is in the year on their chest.