CrossFit Buckhead: 2026 Jurassic Tee
A playful summer tee built around a bold badge-style graphic for CrossFit Buckhead. The finished piece pairs a soft natural garment with red, yellow, black, and white artwork, giving the shirt a nostalgic graphic feel while keeping the gym branding clear.
Overview
For this apparel piece, UNITEE produced a natural-colored tee featuring a large CrossFit Buckhead front print in a retro badge layout. The artwork uses a circular red field, bold black nameplate, yellow trim, and illustrated creature detail to create a design that feels fun, memorable, and easy to recognize.
The neutral garment color helped the bright artwork stand out without making the shirt feel too loud. The result was a balanced design that gave the gym a themed apparel piece while still feeling wearable for everyday training, events, and casual use.
Results
The final tee gave CrossFit Buckhead a standout seasonal product with strong color contrast and a clear front graphic. The badge-style layout created instant shelf appeal while keeping the gym name as the main focal point.
By combining a themed illustration style with clean apparel execution, UNITEE helped turn a simple gym tee into a fun, collectible piece that members could connect with and wear beyond the workout floor.
