CrossFit Culpeper: Pumpkin PR

Gains don't stop just because there's candy on the counter.

Overview

Printed on a dark heather long sleeve, the back features a jacked pumpkin pressing a barbell in orange and white — bold, seasonal, and unmistakably CrossFit. The front left chest carries the gym's circular logo as a clean secondary hit. Long sleeve was the right call for a fall drop, and the dark base makes the orange pop without trying too hard.

Results

This shirt gives CrossFit Culpeper members something to wear all October that actually fits their lifestyle. The mascot design is fun enough to get attention outside the gym and gym enough to make sense inside it. A seasonal shirt like this tends to sell fast because the window is short and the personality is right.