CrossFit Freshwater: Coast 2 Coast Event Tee
A collaborative event tee created around the Coast 2 Coast name, Michigan geography, and the visual identities of the participating gyms. The finished piece uses a bright athletic palette, oversized typography, and detailed sleeve prints to make the shirt feel like a complete event uniform rather than a basic logo tee.
Overview
For this event apparel piece, UNITEE produced a heather blue tee featuring a large Coast 2 Coast graphic across the center chest. The angled lettering and extended horizontal lines create movement through the design, while the oversized green number two gives the event name a clear visual focal point.
A simplified outline of Michigan connects the artwork directly to the event location and gives the composition a recognizable regional element. Bright green and white ink create strong contrast against the blue garment, keeping the design easy to read while reinforcing the energetic, competitive character of the event.
Results
The final shirt gave CrossFit Freshwater and the participating gyms a coordinated event piece with clear naming, regional identity, and strong visibility. Individual gym marks printed on the sleeves add partnership recognition without competing with the primary Coast 2 Coast graphic on the front.
By combining a bold central design with supporting sleeve artwork, UNITEE created an event tee that feels detailed from every angle. The finished piece works as athlete apparel, event merchandise, and a lasting reminder of the gyms and communities brought together for the competition.
