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CrossFit Nak x Overhaul: Hope

CrossFit Nak x Overhaul made pink work in a gym. That alone deserves some credit.

Overview

Printed on a soft pink tee, the front graphic pairs a kettlebell with a Native warrior profile and a breast cancer awareness ribbon, all under the word "HOPE." The design pulls from Americana tattoo art and keeps the ink in a muted charcoal that lets the pink shirt do the heavy lifting. The back carries the gym's barbell logo wordmark, low and centered. Front statement, back identity. Clean and intentional.

Results

This shirt was built to mean two things at once: repping the gym and standing behind a cause the community clearly cares about. The pink colorway makes it stand out from the usual gym shirts and crossfit shirts, which is the whole point. A shirt that carries that kind of weight tends to actually get worn long after the workout is done.

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*Some of the artwork presented in our portfolio is our client’s actual logos. While you are free to use anything you see as inspiration, out of respect for that client we’d obviously revise any artwork and make it more individual to your specific group or event.