CrossFit Overhaul: Fall Shirt
CROSSFIT in all caps on top. Overhaul with a capital O below. The mix of cases gives the name a softer feel.
Overview
We printed a two line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "Overhaul" with the gym name sized larger at the bottom. The lowercase letters after the O make the name feel less aggressive than all caps.
Results
The final shirt puts Overhaul where everyone sees it. Members rep the name. CrossFit sits above it in all caps. It is clean, balanced, and built for fall.