CrossFit Wheelhouse: Winter Shirt
CF starts the story. WHEEL carries the weight. HOUSE closes it out. The acronym sets the tone, the split name builds the brand.
Overview
We built a three tier design with "CF" leading at the top, "WHEEL" holding the center, and "HOUSE" anchoring the base. The white lettering stands out against the dark heather grey shirt. Breaking the gym name across two lines gives it a solid, grounded feel while the CF keeps it connected to CrossFit.
Results
The final shirt gives WHEELHOUSE a clean, structured look that feels built to last. Members get a design that is simple but not plain. The CF nods to the brand while the split name takes charge. It is strong, balanced, and ready for winter.