Digital Barbell: 2026 Summer Black Tee
A summer apparel piece built around an outdoor lifestyle badge for Digital Barbell. The finished tee pairs a black garment with muted earth-tone artwork, creating a rugged, retail-ready shirt that connects training culture with adventure-driven design.
Overview
For this summer tee, UNITEE produced a black short sleeve shirt featuring a large Digital Barbell back graphic with mountains, pine trees, a camper, and sunset artwork. The badge-style layout gives the design a complete lifestyle feel while keeping the gym name bold and easy to read.
The artwork includes “Est. 2016” and “Train For Life”, giving the shirt a stronger brand message beyond the main logo. A smaller front chest print adds a clean secondary hit, making the garment feel finished from both sides.
Results
The final tee gave Digital Barbell a strong black apparel option with clear branding, outdoor character, and a color palette that worked naturally on dark fabric. The muted cream, green, orange, and black tones helped the artwork feel worn-in and easy to wear.
By pairing a detailed back graphic with a simple front logo, UNITEE helped turn a standard black tee into a polished summer product that members could wear for training, travel, and everyday lifestyle use.
