Evolve Health & Fitness: Antler Season

Evolve Health & Fitness out of Milford, Delaware wanted a Christmas shirt that actually looked like their gym made it.

Overview

Printed on a light blue tee, the front chest graphic combines navy and red ink in a vintage fitness lodge feel. The "O" in Evolve doubles as a kettlebell, flanked by antlers and a center medallion silhouette. Script and serif lettering mix gives it a holiday general store vibe that still reads as a gym shirt.

Results

A Christmas shirt that doubles as a gym shirt is a hard thing to pull off without looking corny. The antler and kettlebell combo does the work here. Members get something they can wear to the ugly sweater party and back to class in January without it feeling out of place.