Lakeland Athletic Club: Competitor Tee
This club doesn't do participation shirts. They put Competitor right on the front and made sure everyone wearing it earned the title.
Overview
We stacked Competitor bold above Lakeland Athletic Club in a clean identity driven competition look. The tee was chosen for its comfortable fit and earned not given energy. Centered chest placement keeps the title front and center.
Results
The stacked layout gives the shirt a title fight feel. Athletes get a piece that says they didn't just show up they competed and the name on the shirt proves it.