Not The Norm CrossFit: Orange Open 23 Tee
Open season needed a shirt that felt strong, simple, and tied to the gym’s identity.
Overview
We used a dark heather tee so the white and orange Open 23 artwork could stand out with clean contrast. The front print kept the event mark simple, while the back design added a bold Not The Norm CrossFit logo with a gorilla graphic for a stronger team feel.
Results
The final tee feels tough, clean, and ready for Open workouts. It gave Not The Norm CrossFit custom gym apparel that members could wear during the event and keep in rotation after the leaderboard closed.