The Little Big Cup: Branded Hats and Vehicle Decal
A coordinated merchandise and promotional package created for The Little Big Cup featuring embroidered hats and a branded rear-window vehicle decal. The finished pieces carry the restaurant’s steaming coffee-cup logo across multiple formats while maintaining a clean, recognizable presentation.
Overview
For the headwear collection, UNITEE applied The Little Big Cup logo to two black cap styles. One version uses a clean solid-cotton construction, while the second pairs a distressed front panel with a breathable mesh back and contrasting stitching for a more casual, worn-in look.
The embroidered artwork combines a white steaming cup, pale blue liquid details, and the restaurant name beneath the illustration. The compact placement keeps the logo readable on both hat profiles while preserving the fine details that give the coffee-cup mark its distinctive character.
Results
The matching vehicle decal extends the same identity beyond wearable merchandise, turning the rear window into a mobile brand touchpoint. Its simple white and blue treatment remains visible against the dark glass while matching the embroidered artwork used across the hats.
By translating one recognizable logo across headwear and vehicle graphics, UNITEE created a cohesive promotional system suited for staff apparel, customer merchandise, local events, catering vehicles, and everyday brand visibility.
