Digital Barbell: 2026 Summer Tee
A summer tee built around an outdoor-inspired badge graphic for Digital Barbell. The finished piece pairs a soft natural garment with warm sunset tones, pine trees, mountain details, and bold gym branding for a laid-back training and lifestyle feel.
Overview
For this summer apparel piece, UNITEE produced a natural-colored tee featuring a large Digital Barbell front print in a badge-style layout. The artwork combines outdoor imagery, a camper illustration, mountains, trees, and a sunset to create a design that feels adventurous while still staying connected to the gym’s identity.
The front graphic includes “Est. 2010” and “Train For Life”, giving the shirt a strong brand message beyond the main logo. A smaller secondary logo hit adds a clean branded detail, helping the garment feel complete without overcrowding the design.
Results
The final tee gave Digital Barbell a summer-ready apparel piece with strong character, clean readability, and a soft color palette that worked well on the natural garment. The badge layout created a retail-style look while keeping the gym name as the main focus.
By combining lifestyle-driven artwork with clear gym branding, UNITEE helped turn a simple summer tee into a wearable piece that members could connect with inside the gym, outdoors, and throughout everyday life.
