Charlie and the PB Factory: 2012 Fueled By T-Shirt

A light blue event tee created for Charlie and the PB Factory with bold year-based typography, a compact running icon, and a clean one-color print system. The finished piece gives the brand a simple athletic design built around movement, energy, and community participation.

Overview

For this branded event shirt, UNITEE produced a soft light blue short-sleeve tee featuring “2012” prominently across the chest. The wide stencil-style numerals create an immediate focal point and give the design a strong race-day and performance-inspired look.

The message “Fueled By: Charlie and the PB Factory” appears underneath alongside the brand’s running-shoe and exclamation-point icon. Printing the full composition in red creates sharp contrast against the pale garment while keeping the design clean and production-friendly.

Results

The final T-shirt gave Charlie and the PB Factory a recognizable event garment with strong readability and a clear connection to running culture. The oversized year treatment establishes the occasion, while the supporting logo identifies the organization behind it.

By combining bold athletic typography with compact branded artwork, UNITEE created a versatile piece suited for races, softball tournaments, team events, community promotions, volunteers, and everyday casual wear.