Charlie and the PB Factory: Running Icon T-Shirt
A heather-blue T-shirt created for Charlie and the PB Factory with a small white running-shoe icon positioned on the left chest. The finished piece uses restrained branding and a soft athletic garment to create a clean shirt built for training, events, and everyday wear.
Overview
For this minimal branded apparel piece, UNITEE produced a heather-blue short-sleeve tee featuring the brand’s running-shoe and exclamation-point icon in a compact left-chest placement. The reduced scale keeps the design subtle while preserving a recognizable visual mark.
White ink creates crisp contrast against the muted blue fabric and gives the artwork a lightweight, uncluttered appearance. The simple one-color treatment supports the understated direction while keeping the garment versatile and production-friendly.
Results
The final T-shirt gave Charlie and the PB Factory a polished staple that feels more like everyday athletic apparel than a traditional promotional shirt. The small chest graphic provides clear brand recognition without overwhelming the garment.
By pairing a soft heather color with compact one-color artwork, UNITEE created a wearable branded piece suited for runners, staff, volunteers, community events, merchandise collections, and casual daily use.
