TEDx Vermilion St.: Diagonal Logo and Maze X T-Shirt
A white event T-shirt created for TEDx Vermilion St. with an oversized diagonal TEDx wordmark across the front and an interactive maze graphic on the back. The finished piece combines red and black artwork to create a bold, high-contrast garment centered on ideas, movement, and discovery.
Overview
For the front of this event apparel piece, UNITEE enlarged the official “TEDx” wordmark and rotated it across the torso. The unconventional diagonal placement gives the familiar identity more energy while allowing the minimal one-color graphic to create immediate visual impact.
The back transforms the oversized letter “X” into a functioning maze with marked “Start” and “End” points. The official “TEDx Vermilion St.” name and independently organized event statement sit beneath the maze, keeping the event branding clear while the interactive symbol remains the focal point.
Results
The final T-shirt gave TEDx Vermilion St. a distinctive front-and-back garment that balances official branding with a more playful visual concept. The red artwork remains highly visible against the white fabric, while the black supporting typography adds definition and hierarchy.
By combining a dynamic diagonal wordmark with an interactive maze treatment, UNITEE created a versatile piece suited for speakers, attendees, volunteers, event staff, promotional campaigns, commemorative merchandise, and everyday wear.
