Apparel Buying Guides
We've spent years helping gyms and dance studios design, print, and sell custom apparel. Along the way, we've learned what works, what doesn't, and which mistakes are worth avoiding. Here's some of what we've learned.
Ordering Gym Shirts
How to get shirts ordered, sold, and into your members' hands without making the process a second full-time job.
How Should Gyms Order Custom Shirts?
Samples, preorders, online stores, or keeping inventory? Four different approaches and when each one makes sense.
Read the guide →Which Type of Shirt Printer Is Right for Your Gym?
Local print shops, print-on-demand companies, large online printers, and gym apparel specialists. What you're actually buying.
Read the guide →Should Gym Owners Print Their Own Shirts?
Buying a heat press or digital printer can sound like easy savings. Here's why the math isn't always what it appears to be.
Read the guide →Why Do Gyms Switch Shirt Printers?
Better artwork, easier ordering, dependable turnaround, and a printer who understands how gyms actually operate. Why some gym owners decide it's time for a change.
Read the guide →Printing & Design
Good gym apparel takes more than a cool graphic. These are some of the choices that affect how a shirt looks, feels, and sells.
Digital DTF vs. Screen Printing & Embroidery
The strengths, limitations, costs, and differences between the three decoration methods we use most often.
Read the guide →Engineering Gym Shirts for Success
Breathability, print placement, garment choice, and designing shirts that members will actually want to wear.
Read the guide →Why More Design Ideas Lead to Better Shirts
Why we believe generating more ideas is one of the best ways to improve creative quality and make better decisions.
Read the guide →For Dance Studios
Recital shirts, show themes, and getting everyone outfitted before the curtain goes up.