3P Fitness: Butter Bolt

Same lightning bolt, different vibe. 3P Fitness put the retro logo on a butter yellow crop and it hit differently.

Overview

Same retro lightning bolt graphic as the ice blue tee — red bolt, blue outline, yellow stars, white bubble script — but printed on a soft butter yellow crop tank. The warm base color shifts the whole mood from cool and crisp to sunny and laid back. Front center placement on the cropped cut makes it a warm weather staple for the women in the gym.

Results

Running the same graphic on two different garments and colorways is a smart move — members get options and the gym gets a cohesive collection that still feels fresh. The butter yellow crop is the kind of gym shirt that doubles as a weekend top without anyone batting an eye.