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3P Fitness: Sunshine Sweat

3P Fitness put a cartoon sun on a tie dye tee and somehow made sweating at the gym look like the best possible way to spend your day.

Overview

Printed on a pastel rainbow spiral tie dye tee, the front carries a small left chest sun character holding a dumbbell and the back features the same character inside a circular badge with retro bubble text reading "Another Great Day to Sweat at 3P." The groovy 70s cartoon style is a perfect match for the tie dye base. The back placement gives the graphic maximum real estate to land the joke.

Results

Tie dye gym shirts are rare enough that this one gets noticed immediately. The sun character and the copy together give it a personality that goes way beyond a typical gym shirt. Members will wear this one on rest days just as much as training days.

3P Fitness: Island Bones

3P Fitness sent a skeleton on vacation and made it their gym shirt. No notes.

Overview

Printed on a white tee, the front carries bold old English style "3P Fitness" lettering in mint green. The back repeats the wordmark above a full color illustration of a skeleton floating in a pool ring with a drink, a palm tree, and "People. Progress. Performance." arched below in coral. The contrast between the heavy gothic lettering and the laid back beach scene is what makes it work.

Results

The skeleton illustration gives this shirt a character and a story that plain gym shirts just don't have. White tees with a strong back graphic tend to travel well outside the gym and this one will go everywhere members go this summer. It is the kind of crossfit shirt that ends up in someone's regular rotation for years.

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*Some of the artwork presented in our portfolio is our client’s actual logos. While you are free to use anything you see as inspiration, out of respect for that client we’d obviously revise any artwork and make it more individual to your specific group or event.

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