4th Street CrossFit: Fall Tee
FOURTH STREET spelled wrong on top. CROSSFIT in the middle. FOURTH STREET spelled right at the bottom with a 15.
Overview
We printed a four line stack on the center chest of a fall tee. The white lettering reads "FOURTH STREET" then "CROSSFIT" then "FOURTH STREET" then "15" with the top line sized largest. The misspelling on top is intentional, making the correct version at the bottom feel like the punchline.
Results
The final shirt rewards a second look. Members see the typo and then the fix. The number 15 makes it feel like a limited run. It is clever, clean, and built for the box.