Club KickBox: Fighter Crop

Soft color, bold name, two fighters flanking it like they own the place. Club KickBox kept it simple and it works.

Overview

Printed in gray on a butter yellow crop tank, the design stacks spaced "CLUB" lettering above bold shadow-effect "KICKBOX" type with two fighter silhouettes posed on either side. The gray on yellow is warm and easy to wear while the shadow block lettering gives the wordmark real presence. Front center placement on the cropped sleeveless cut makes it a natural warm weather training piece.

Results

The fighter silhouettes do the storytelling without needing any extra words. Members know exactly what they do and wear that on their chest with pride. Paired with the mint laurel tee, Club KickBox now has two shirts that feel like a real collection rather than one-offs.