Penance Gym Neon Script Crop Tank
This tank felt bold and playful. It gave the brand a strong summer vibe with more personality.
Overview
We used a black cropped tank to create a modern, lifestyle driven fit. The front featured a script style Penance Gym logo with bright blue and pink tones, designed to feel energetic and eye catching. The goal was to bring a more expressive look while still keeping the brand easy to recognize.
Results
The final piece felt fun and wearable beyond the gym. It stood out from standard fitness apparel and added a lifestyle edge. Members responded well to the color contrast and the more relaxed, fashion forward feel.