The Boot Iron Boot Shirt

This shirt gave the brand a bold and simple identity.

Overview

We used a black tee for a clean and strong base. The front design featured large gold type with a small barbell detail for contrast. A small logo hit was placed high on the back for added detail. The layout stayed minimal to keep the focus on the name. The style felt strong and confident.

Results

The bold type made the shirt easy to read from a distance. The clean layout made it easy to wear anywhere. The small back hit added a premium feel. Members quickly adopted it as a go to gym shirt.