CrossFit SBC: Value Driven Coach Tee

Family. Community. Fitness. This shirt puts the gym's core beliefs right where everyone can see them.

Overview

We printed a stacked design on the center chest of a dark tee. The white lettering places "COACH" at the top in bold caps, then "family community fitness" in smaller lowercase text, with the gym name reversed at the bottom. We kept the values lowercase to feel less like rules and more like reminders.

Results

The final shirt lets coaches wear the gym's heart on their chest. Members see the words and feel the culture. It is soft, honest, and built for a box that puts people first.