CrossFit Midlo: Coach Tee
CROSSFIT. MIDL.O. CFM. COACH. The nickname gets a period. The abbreviation sits at the bottom of the stack.
Overview
We printed a four line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "MIDL.O" with a period then "CFM" then "COACH" with the nickname "MIDL.O" sized largest. The period makes the short name feel like a statement.
Results
The final shirt gives coaches a uniform with a small twist. Members see MIDL.O and know the spot. The period makes it stick. It is clean, smart, and built for the box.