CrossFit Revitalize: Coach Tee

CROSSFIT in caps. Revitalize with a capital R. COACH at the bottom. The gym name sits in the middle with a softer feel.

Overview

We printed a three line stack on the center chest of a dark tee. The white lettering reads "CROSSFIT" then "Revitalize" then "COACH" with the gym name "Revitalize" sized largest. We kept the R capitalized but the rest lowercase to make the word feel more human than corporate.

Results

The final shirt gives coaches a uniform that matches the gym's personality. Members see Revitalize and feel the energy. It is clean, approachable, and built for the box.