CrossFit Summa: Coach Tee

Three lines. Two of them missing their first letter. The crew still knows exactly what it says.

Overview

We printed a three line stack on the center chest of a dark tee. The white lettering drops the first letter from the top two lines while keeping "COACH" whole at the bottom. The design is an inside nod for the regulars.

Results

The final shirt rewards members who look close. First timers see missing letters. Veterans see CrossFit Summa. It is clever, clean, and built for the box.