Mountain Range Fitness: Fall Shirt
M on top. Mountain below. Range then Fitness. Cortez, CO at the bottom. The name builds piece by piece down the shirt.
Overview
We printed a six line stack on the center chest of a fall shirt. The white lettering reads "M" then "Mountain" then "Range" then "Fitness" then "CORTEZ,CO" with the full "Mountain Range Fitness" name spread across multiple lines. We scattered the letters so the name reveals itself slowly as you read down.
Results
The final shirt rewards a second look. Members piece the name together line by line. The location at the bottom reminds everyone where this gym lives. It is clever, layered, and built for the season.