Train Grand Haven: Fall Shirt

TGH CROSSFIT on top. TRAIN in the middle. GRAND HAVEN at the bottom. The abbreviation leads, then the action, then the location.

Overview

We printed a three line stack on the center chest of a fall shirt. The white lettering reads "TGH CROSSFIT" then "TRAIN" then "GRAND HAVEN" with "TRAIN" sized largest in the middle. We placed the action word between the brand and the location so the mission gets the most attention.

Results

The final shirt puts TRAIN where everyone sees it first. Members know what to do. The location at the bottom reminds them where they do it. It is clean, action focused, and built for fall.