Barbell Republic: Winter Shirt
CROSSFIT on top. Then BARBELL stacked vertically. The word REPUBLIC spelled out letter by letter down the shirt.
Overview
We printed a six line stack on the center chest of a winter shirt. The white lettering reads "BARBELL" then "REPUBLIC" with the top word "CROSSFIT" sized largest. The letters spell BARBELL REPUBLIC, a name that means something to the inner circle.
Results
The final shirt is for the crew who knows. Newcomers see random letters. Veterans read BARBELL REPUBLIC. It is clever, inside, and built for the brand.