5 Hills CrossFit: Fall Shirt
5 HILLS on top. Then the same name spelled wrong below. Then CROSSFIT twice at the bottom. The misspelling is a puzzle for the crew.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "5 HILLS" then a misspelled version of the same name then "CROSSFIT" twice with the top line sized largest. The typo is an inside nod for regulars.
Results
The final shirt rewards a close look. Members see the mistake and know it is for them. It is clever, inside, and built for fall.