Big Blue Strength: Fall Shirt
BIG BLUE on top. STRENGTH below. Then BB and STRENGTH again. The name and abbreviation stacked twice.
Overview
We printed a four line stack on the center chest of a fall shirt. The white lettering reads "BIG BLUE" then "STRENGTH" then "BB" then "STRENGTH" with the top line sized largest. The repetition of STRENGTH at the bottom makes the word stick like a promise.
Results
The final shirt says STRENGTH twice so members never forget what this gym is about. Big Blue leads. The abbreviation follows. It is repetitive, bold, and built for fall.