Blues City Athletics: Fall Shirt
BLUES CITY on top. Athletics in the middle. Athletics again at the bottom. The word Athletics repeats twice below the name.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "BLUES CITY" then "Athletics" then "Athletics" with the top line sized largest. The repetition of Athletics makes the word feel like a chant that sticks in your head.
Results
The final shirt says Athletics twice so members never forget what this gym does. Blues City leads. The word repeats below. It is repetitive, clean, and built for fall.