CF Chesapeake: Fall Tee
CROSSFIT CHESAPEAKE on top. Then weight numbers and conversions stacked down the chest.
Overview
We printed a multi line stack on the center chest of a fall tee. The white lettering repeats plate numbers like 20.4, 45, and conversions between KGS and LBS. The design looks like a barbell loading chart.
Results
The final shirt speaks to lifters who know the numbers. Members see the plate math and feel at home. It is clever, numeric, and built for the gym.