CF Empire South: Fall Shirt
CROSSFIT on top. Empire in the middle. South at the bottom. The two word name is split across two lines below the brand.
Overview
We printed a three line stack on the center chest of a fall shirt. The white lettering reads "CROSSFIT" then "Empire" then "South" with "Empire" sized larger in the middle. The two pieces Empire and South come together to spell the full gym name.
Results
The final shirt makes you read CROSSFIT first, then Empire, then South. The split name builds itself piece by piece. It is clean, clever, and built for fall.