CrossFit Solus: Fall Shirt

CrossFit Solus is spelled in pieces on the back. The letters are scattered across three lines.

Overview

We printed a three line vertical stack on the back of a fall shirt. The white lettering breaks the name CrossFit Solus into smaller pieces. The scattered letters come together to form the full gym name.

Results

The final shirt puts the puzzle on the back. Newcomers see random letters. Veterans read CrossFit Solus. It is clever, split, and built for fall.