Crossfit 1977: Fall Shirt
Reebok, RECOGNIZED, EST. 2015, Charlton, Mass, CROSSFIT, 1977, AFFILIATE on the front. CROSSFIT 1977 and CROSSFIT repeated on the back.
Overview
We printed a seven line stack on the front of a fall shirt. The white lettering reads "Reebok" then "RECOGNIZED" then "EST. 2015" then "Charlton, Mass" then "CROSSFIT" then "1977" then "AFFILIATE" with "1977" sized largest. On the back, we printed "CROSSFIT" then "1977" then five lines of "CROSSFIT" repeated. The front tells the gym's story, and the back shows the brand repeated as a chant.
Results
The final shirt puts 1977 on the front where everyone sees it. The back repeats CROSSFIT like a mantra. It is layered, proud, and built for fall.