Latitude 35 CrossFit: Palmetto Tee

A black CrossFit tee with bright sunset gradient artwork gave Latitude 35 a clean front logo and a bold South Carolina inspired back print.

Overview

Latitude 35 CrossFit needed a shirt that felt simple from the front but still had a strong visual payoff on the back. UNITEE built the front around the Latitude 35 wordmark, using a red, orange, and yellow gradient to create motion across the logo. The back carried that same color system into a palmetto and crescent graphic, giving the shirt a clear regional detail without making the design feel too busy.

Results

The final shirt gave Latitude 35 CrossFit a balanced front and back apparel piece with strong contrast on a black garment. The gradient color helped the artwork stand out, while the clean type and simple back icon kept the shirt wearable for training, events, and everyday gym use. The result is a bright, regional gym tee with a polished retail look.